Lesson BMM:C2-4
The Role of Distribution in Marketing
 
CD BMM.  Business, Marketing, and Computer Education
Unit C.  Entrepreneur Skills and Business Concepts
Problem Area 2.  Define the Role of Marketing and Advertising in Business
Lesson 4.  The Role of Distribution in Marketing
 
 

1. What is the specific method for moving a product into the market?

a. distribution

b. distribution channel

c. retail distribution

d. wholesale distribution
Answer: b

2. What is the marketing strategy designed to send a product into distribution channels so the product is conveniently available to the customer?

a. lift strategy

b. lower strategy

c. pull strategy

d. push strategy
Answer: d

3. What is distribution at a level where the product is sent out through a limited number of channels to more specifically target buyers looking for the product?

a. exclusive distribution

b. extensive distribution

c. intensive distribution

d. selective distribution
Answer: d

4. What is distribution at a level where the product is sent out through many channels to saturate the market?

a. exclusive distribution

b. extensive distribution

c. intensive distribution

d. selective distribution
Answer: c

5. Which is a reason for manufacturers and retailers to use the wholesale distribution channel?

a. Decreases capacity

b. Decreases geographic reach

c. Decreases choice

d. Saves time, money, and resources
Answer: d